Why Everyone Should Know Google Marketing Platform?

Google Marketing Platform is like a magic. Let me tell you how.
Suppose you are on a dinner table. You are talking to your wife and children about side-hustles. At some point, you are telling the story of your friend in Vancouver who has just changed his career and started as a stock exchange broker. You explain that he seems satisfied of his new shift. After a while, you are tempted to check your phone despite you have a commitment to decrease phone use to its minimum. Yet, temptation does not let you. You reach to your phone. The first thing you see on a page you open is about stock exchange. A nagging google ad that invites you to get rid of everything and become a stock exchange broker. Then, you see an ad on iPhone Pro 11 and a wheeled backpack. You don’t believe it. You ask your wife, what we just talked. She rehearses it: stock exchange, iPhone Pro 11 and a wheeled backpack that you want to buy.

You run to her and show exactly you have seen. Isn’t it magic. Google is eavesdropping our conversation. Do you believe it?

That being said, I want to discuss why everyone should know about the power of Google Marketing Platform specially if you are running a small business or you want to leverage this platform’s incredible opportunity to do some freelancing or consulting jobs. For instance, the platform is bringing all the power under one double click as it says:

 Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data ( Bender, 2018).

Image: https://www.blog.google/products/marketingplatform/360/introducing-google-marketing-platform/

 To elaborate, I want to give another tangible example about the power of this unicorn. One of its components is “Display & Video 360”. This is a tool that drives your business advertising to the height. The reason is more and more people are relying on video ads rather text and picture. Google has realized this reality and has built the video display option to give more chance to video marketing. This is integrated with a broader spectrum of other powerful apps such as YouTube, Campaign Manager, Studio, Analytics 360 and Partner exchanges.

Image: https://marketingplatform.google.com/about/display-video-360/


 Thus, it is a great unified mean to utilize for individual side hustle, promoting small business’ visibility and of course large enterprises.


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